SXSW 2014: Burgermania III – Cherry Glazerr

Burger Records propped up their pop-up record shop and made Hotel Vegas their home as Burgermania III blasted onto the Eastside Austin scene over the weekend. Originally located in Fullerton, California, the independent label has been paving the way with new rising artists and their unique sound. Burger Record fans and bands alike packed themselves into the venue, where three stages were pitched up inside and out. For those who were not fortunate enough to mosey in, many had to line up around the block as several fire marshals outside the gates highly enforced the one-in-one-out policy.

Once inside the venue, another line greeted people to catch Cherry Glazerr on the Volstead stage. The trio pulled in a tight knit crowd. Decked in a peach baby doll dress and black stockings, vocalist and guitarist Clementine Creevy’s airy and groovy lyrics rang through the small space. The threesome kicked off their set with “Trick or Treat Dancefloor” from their debut album Haxel Princess. Drummer Hannah Uribe provided much energy behind her kit. Their mix of playful, light-hearted lyrics and a punk tone proves to be a recipe well received by fans.

After “Teenage Girl” the band takes on a more serious tone, regarding female musicians and the constant battle of being objectified within the music scene. Cherry Glazerr asserts their ability to bring light to such a constant issue while still wrapping it in a way that had the whole room belting the lyrics. Spectators could feed off of the enjoyment the band was emulating on stage about playing a SXSW showcase. While their sound is catchy and streaming with the beach-garage-punk sound that seems to have washed over Southern California, Cherry Glazerr is proving to be converting all listeners into Burger Record kids.

Set List:

Trick or Treat Dancefloor
Haxel Princess
Sweaty Faces
Teenage Girl
Had 10 Dollaz
All My Friends
Grilled Cheese
Bloody Bandaid

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