It’s been nearly a year since we first heard of it, but the Beats Music Streaming Service is due to launch. CEO Ian Rogers recently spoke about the upcoming kickoff. A “name claiming” service has also been launched, so teenagers everywhere can start scrabbling for appropriately angsty handles.
There’s no doubt that Beats is going to have to scrap for attention – music streaming is a packed industry, with some seriously intimidating players. Established giants like SoundCloud and Grooveshark will take some toppling, but there are some serious forces marshaling behind Beats.
Actual functionality remains a little hush-hush. TechCrunch reported that users may get real-time access to celebrities’ playlists. Time will tell if the ability to listen to the same tunes as Will Ferrell will be enough put Beats on top.