Don’t Hide This One Away

Say “The Bloody Beetroots” in an outrageous cockney accent. There—hasn’t your day just gotten infinitely better? Well, let’s keep the ball rolling and talk a bit about The Bloody Beetroots and HIDE, the band’s second studio album being released on Ultra Records. The term “band” is used loosely here, as the Bloody Beetroots is really just a pseudonym for the Italian DJ Sir Bob Cornelius Rifo (and with a name like that, the day gets even better). Sporting Venom masks, The Bloody Beetroots has been attacking the music scene since 2006 to applause from critics and fans. The music combines dance with some of that fun, punk vibe so many of us know and love.

HIDE keeps in line with the overall vibe of the Bloody Beetroots. The album is solid and keeps your spirits up with plenty of dance jams mixed with metal-esque riffs and a relaxed drinking buzz. “Raw,” the second track, takes you back to those feisty punk days of sharing energy on the dance floor and cussing a lot with its crunchy guitar and angry rant halfway though—it’s angry, but it will still bring a nostalgic smile to your face. For something completely different, head to “The Chronicles of a Fallen Love,” where the angry man is replaced with a soulful lady lamenting over a dead love against some punchy electro. This is sure to be on every “I-will-survive-this” mix across the nation for the rest of the year, and it will possibly be featured in a Zumba class or two.

Last but not least -as if The Bloody Beetroots weren’t already doling enough pick-me-ups for the day, HIDE has a slew of guest artists on the album. No one too big, you know, just Sir Paul McCartney (“Out of Sight”) and Peter Frampton (“The Beat”). We’ll pass no judgment should you stop reading right now and go buy the album.

HIDE is a great sophomore album that delivers the punches of a variety sounds, borrowing from every genre and never taking itself so seriously that it loses its pep. With a few chunks of dialogue against the music that sound like they were taken straight from old horror radio shows, HIDE is sure to provide excellent company for the oncoming fall season.