Nine Inch Nails has released yet another new song from their upcoming album, Hesitation Marks, set for release September 3rd. The song, entitled “Find My Way” was debuted on BBC radio yesterday.

Earlier this week, Trent Reznor released the stream of “Everything.” The blitzkreig of new material either performed or released is a brilliant marketing scheme apparently devised by Reznor to create more and more hype and excitement for the new album. It started at the Fuji Rock Festival in Japan this July with the premier of new songs from the album, “Copy of A” and “Disappointed.” It continued with the amazing show at Lollapalooza, including music from Girl With the Dragon Tattoo, and has been continuing recently with several songs being released and the announcement of a deluxe version of Hesitation Marks with extra, unannounced tracks.

There is even a music video out already, check it out here, for “Came Back Haunted,” as well as footage of a full performance from Outside Lands 2013.

Check out the stream of the new song “Find My Way,” and don’t forget to grab your deluxe addition with one of four separate album covers, September 3rd.