The release of Kanye West’s latest single “New Slaves” is causing a worldwide phenomenon. Partnering with Sixty-six projections, Kanye has proven once again, he knows how to launch an album. After The Met Ball performance of “I Am God” and the hint to a mid-June album release, it’s safe to say Mr. West’s latest creation will soon be ready for the masses.

Kanye West’s latest album debut has been causing quite a buzz in the newsfeeds this year. Fans and supporters, both inside and out of the music industry, have been anticipating this album release. The global projected video premiere of his latest single “New Slaves” and West’s performance of “I Am God” at The Met Ball have gotten big reactions worldwide.

In the upcoming album you can expect the same level of performance and out of the box thinking that makes Kanye West such an innovator. As a follow up to 2010’s My Beautiful Dark Twisted Fantasy, this album has a darker theme. There are collaborations from Daft Punk and Chief Keef to Azealia Banks. In a recent Rolling Stone interview with Daft Punk, the band could attest to the raw and real style that makes Kanye a stand-out recording artist.

In true Kanye West fashion, the latest single “New Slave” is raw, in your face, direct and unapologetic. While fans may have come to expect that, there is an added edge to his latest project. Teaming with Sixty-six projections to create a worldwide premier in cities throughout last night, the release of his album has become a marketing phenomenon. Kanye is sure to have a few tricks up his sleeve for his Saturday Night Live season finale performance tonight at 11pm EST on NBC.