True North is finally here courtesy of Epitaph records and is proving to be another “diamond in the ruff” for veteran rock band Bad Religion. Reconciling with old beginnings is what the newest LP is all about, and from the looks of things, the formula seems to be working.
True North is the band’s highest charting release to date, creating a huge buzz in the ears of fans and artist alike. The band is famous for its accelerated, highly melodic sound, especially in albums of old, yet this is the most recent release to retrieve the ingredient responsible for the falling in love so many fans have had in the Bad Religion recipe.
The premiere of their new video, also self titled as the album, embodies the originality of the band and portrays the experiences and motivations that led to their love for punk music and an effort to create their own interpretation of the genre themselves. Band guitarist and songwriter Brett Gurewitz says
True North in many ways is Bad Religion getting back to where we’re from. The video tries to capture what that looked like for us and a thousand other kids; maybe even some kids today.
The video shows a young teen who prepares to go out by capturing himself in the music of Bad Religion. Flashes of poster art from bands like The Descendents reminds listeners of humble beginnings, and an admiration that fans and Bad Religion share toward great music.
Bad Religion will be showing their admiration in another way by setting out to tour alongside The Bronx this coming spring.
Check out Bad Religion’s premier video below.