Swedish indie rockers Shout Out Louds released their newest single ‘Blue Ice’, released on ten limited edition kits, and can be frozen and turned into a vinyl record and played on a turntable and with a silicone mould for quick and easy vinyl removal. The single is reportedly tied in with Swedish ad agency TBWA Stockholm.
The band explained to Co.Design about the unique single idea:
“One of the biggest challenges was that the bubbles made the ice cloudy and messed up the tiny tracks, which made the needle jump.”
Apparently distilled water gave the best result – “giving the final product a nice clarity and even surface”.
The single will be on their forthcoming fourth album Optica, out February 26th. The band’s first show in support of the new album begins on March 11 at the Music Hall of Williamsburg in Brooklyn, New York.