If you don’t follow Pepsi on Twitter you might want to start. The No. 2 Soda company in the world is partnering with Twitter to show exclusive concert streams. This is part of a new marketing campaign to revive the rivalry with Coca-Cola. The musicians to take place with the concert series hasn’t been announced yet but it is expected next week. Stay tuned for more details as they come.
In the past Pepsi has partnered with Britney Spears, Michael Jackson and Beyonce, so hopefully this means expectations are high.