Jack White’s Third Man Records is celebrating its two-year anniversary in a typically weird and awesome fashion, revealing a rolling record store that will set up shop in various locations at this year’s SXSW next week.
In an announcement today, the record label revealed the details behind the rolling record store, which will include:
- A full menu of Third Man merchandise including 45s, LPs, just like the label’s record shop in Nashville, and all new (and exclusive to the truck) Rolling Record Store™ collectibles and souvenirs including t-shirts, tote bags, drinking accessories and all kinds of flare
- two turntables and a microphone, the store will be playing from vinyl records from the TMR catalog as people shop, with guest DJs doing special sets
- a high quality PA and amplification system with 8 channel mixer and electric outlets so singers and even full bands can plug straight into the truck from the outside and play wherever and whenever the truck parks, and
- fully customized styling designed by Jack White in conjunction with an auto custom shop to reflect the look, feel, and panache of Third Man Records’ Nashville location and its famous pop up stores.
SXSW-goers who track down the store in Austin can expect musical performances, guest DJs, exclusive records and merchandise (including 4 different tri-colors), giveaways and more.
After SXSW, the store will hit the road, visiting concerts and festivals.
Check out a video of the store below: