We’re Not the SameTommy Hilfiger Toiletries have teamed up with the Ting Tings to promote his latest fragrance collection, LOUD or Him and LOUD for Her. The Ting Tings wrote and produced a track inspired by the new fragrance, “We’re Not the Same.”
The musical platform for LOUD connects youth, transcending culture, geography, and background. The perfume’s relationship with the Ting Tings represent its spirit and energy. The Ting Tings will be performing live to celebrate the official launch of LOUD on Thursday, October 14th at E-Werk in Berlin, Germany.
The debut of LOUD radio, the first digital radio with HD sound dedicated to a fragrance, is another bi-product of the perfume. LOUD Radio can be found on tommy.com/loud. A selection of music artists with similarities to the Hilfiger brand are featured. Communities, fan bases, and brands will contribute to the station, embedding the player everywhere and taking part on the content in 9 different languages.