The Ting Tings and Tommy Hilfiger Join Up to Create Fusion of Sound and Scent

Tommy Hilfiger has coordinated with the Ting Tings to create a new line of fragrance that has its own theme song.  The fragrance is called LOUD (with variants for men and women) and the song is called “We’re Not the Same.”  Listen to the tune here.  As part of the buzz around the new product, Tommy Hilfiger is starting new social media network called LOUD Radio based around a music player with music chosen for its similarities to the new Hilfiger line.