Still riding high on their #1 album The Suburbs, Canadian indie rockers Arcade Fire have turned their attention to music videos. Following the straightforward concert vid for “Ready To Start,” the band’s newest cut for “We Used To Wait” tries something new: an interactive music video.
Arcade Fire partnered with Google and Chris Milk to create the video. Viewers input their childhood address and Google Street View takes them on a tour of their old stomping grounds while the song plays.
Watch the video here (it works best on Google Chrome).