In a continuing tradition that has seen Nike work with LCD Soundsystem, Aesop Rock and A-Trak, the shoe goliath is now going old school. De La Soul will release a 45-minute workout in conjunction with Nike on April 28 (tomorrow).
“We’d worked with Nike before, designing kicks and playing some of their marathons,” says Kelvin Mercer, aka Posdnuos. “We were excited when they approached us because we’re the first actual band to do one of these tracks. The set we did is an actual album, with eight or nine songs, not one long DJ set. We recorded the songs and took them to Nike for feedback, and then brought in Flostradamous to mix it all together. I’ve dabbled in running before, but I got back in to it and would run to test it out,” he says. “Nike also has a team of runners on staff who listen to it and give us their opinion.”
This project marks De La’s first new output since The Grind Date in 2004. The group are also planning to revive the DA.I.S.Y age as they celebrate the 20th birthday of their first masterpiece, 3 Feet High and Rising. Plans for another full length LP are also in the works.http://www.billboard.com/bbcom/news/de-la-soul-returns-to-action-with-apple-1003966638.story