Following an exciting week at SXSW, Norwegian rockers Datarock is set to release their highly anticipated sophomore album “Red” on September 1. The first single “Give it Up”, is an eighties inspired pop/rock track, which is now available on iTunes. Datarock has also just unveiled their new video “Give It Up”, which draws inspiration from classic duels, such as Michael Jackson “Beat It” and “Bad”, the 1951 film West Side Story and the 1996 re-make of Romeo & Juliet.

“There is a dance off”, explains frontman Fredrik Saroea about the new video, “where the Datarock gang battles the bad guys. In the end, everybody joins the Datarock gang”. Datarock is now beginning the promotional trail for the new LP “Red”. Saroea will team up with RockYou on Tuesday, April 14 at 3:00PM PT for an up close and personal live chat with Datarock fans, who will be able to directly inquire about anything from the upcoming album to the band’s love for Molly Ringwald via Meebo.com’s chatroom. Saroea’s responses will be streamed live through Ustream.com’s video client. Fans can connect to the chat via RockYou’s Super Wall Application on Facebook.