Following its recent breakaway from TicketMaster, Live Nation has announced a partnership with the largest ticketing company in Europe (2nd in the world), CTS Eventim. The agreement will see Live Nation exclusively licensing Eventim in America and Eventim will hold down the UK and Europe’s back office ticketing.
Speaking highly of the partnership, Live Nation CEO Michael Rapino explained, “This is a monumental step forward in the evolution of Live Nation into a next generation music company. Eventim is the most technologically sophisticated ticketing platform in the world. Live Nation will use its most important asset, the concert ticket, to build artist careers and customer relationships, forge innovative sponsorship deals, create a fan and artist friendly secondary ticketing platform and provide a ticketing alternative for third-party venues. We believe that our partnership with Eventim will allow us to execute on this transformational vision.”
Via this new agreement, tickets will go on sale January 1, 2009.http://biz.yahoo.com/prnews/071220/lath047.html?.v=101