Same Ole Same Ole

With the release of his debut album, #NEWGOREORDER, Israeli-born DJ and producer Borgore thought perhaps by titling his album as such that he was sending out a message that he was ready to do battle against the already established DJs and producers touring the major EDM festivals and dancehalls and clubs throughout the world. And if Borgore were a real army, set to do battle with any number of well-known House DJs, that battle would end in a draw with everyone dead. The reason being that the armies fighting one another would be exactly the same, and therefore know exactly where to attack one another. But Borgore isn’t that stupid, and so instead of attacking his enemies with fancy new electronic weapons of sounds and samples, he instead brings to the fight the only other tool which has been a proven and effective weapon of keeping average talent in the limelight for many years – vanity.

And Borgore is not a man who suffers from lack of vanity, as is displayed on his latest release, The Buygore Album, which picks up right where #NEWGOREORDER left off. All eight tracks on The Buygore Album feature a guest star of one sort or another, whether it is a fellow producer, or a fellow aspiring rapper. Borgore’s sound, dubbed “Gorestep” by its creator, one realizes after only a few minutes of listening turns out to be nothing more than House music with the occasional buildup to drop the bass and at times random refrains, generally rapped (poorly) which contain the type of drug and sexual innuendos one would expect from someone who goes by the moniker Borgore.

The opening track, “Blow Your Mind,” featuring BLVKSTAR and Ookay is an amalgamation of 80’s throwback synths, cheesy R&B lyrical refrains like “Your body’s out of sight/so come over tonight/I will blow your mind,” and interludes of trumped-up trap beats.

The track “Lindsay Lohan” features fellow DJ Jauz and sounds as recycled as the joke of the track’s title. Straightforward trance beats give way to overdubs of Lil Jon-sounding shouts of “hey” and “what.” More of the same is found on the narcissistic “Can’t Squad With Us,” where Borgore shows off his rather embarrassing rap skills. But Borgore’s rap skills sound scholarly and stellar when compared to Shay, who raps on the track “Nope.”

The Buygore Album is an album, the songs on which are meant for the club, where the drugs and the body heat in an unventilated room coupled with uptempo drum and bass beats keep DJs like Borgore in business. At least for now anyway.