Releasing music is more complicated now than ever. Bethany Consentino is one of the many artists to expressed frustration with how the music industry is currently operating. Stereogum highlights Bethany’s frustration in a recent article that details her band Best Coasts’ recent hiatus and her venture from frontwoman to solo artist with the release of Natural Disaster her first solo project. Constenino’s recent TikTok on the night of December 10th elaborates on the singer’s disappointment with how the album’s rollout has gone.

@bethanycosentino Hi this is long but I wanted to tell you the truth ❤️ #dissapointment #fearoffailure #singersongwriter #believeinyourself #expectationvreality ♬ original sound – bethany cosentino

During her speech, Cosentino speaks of the disappointment she has felt about her solo album’s public reception, stating that it felt like it “fell flat.” She also voiced her concerns about the direction of the music industry and her displeasure with the promotional aspect of releasing music in the current environment.

Constantino elaborates in the TikTok that she doesn’t want to blame the underwhelming release of her album on anyone and that it is just the current state of the music industry. She added that there was a lot of press for the album and thanked her publicist for it but stated that it sucks to feel like she has put many years into the creative product and that all expectations have fallen completely flat. “the amount of videos you have to make, the amount of promotion that you have to do. To then just be like, “Cool. My record came out, and it basically went away (…) when we look at it and evaluate it in terms of the commercial success lens, yeah, it kind of already went away.”

Bethany wraps up her video by saying that anyway she can she will keep putting music out and that she is still proud of the record that she has made. She signs off the video by stating “I’m so grateful for the career that I have had and that I will continue to have. And thank you. OK, I’m gonna shut up now because I just exposed myself. Cheers!”

Photo Credit: Colin King