Major Labels Pandora And RIAA Support Hi-Res Streaming

According to Billboard, major labels such as Pandora, who’s added more to its premium service, Rhapsody/Napster, HD Tracks, Universal Music Group, Sony Music and the Warner Music Group and RIAA, also known as the Recording Industry Association of America, have shown their support for high resolution audio for music streaming.

There has always been a quest to find a better audio ever since the mid 90’s where the digital age. Ever since then, the music industry has developed more technology in order to support hi-res audio MP3s, and spread this technology to the public. Recently, Digital Entertainment Group also known as DEG, a company that is tied with all these other businesses, has recently released a new campaign called “Stream the Studio” which is aimed to attract millennials in order to promote the likes of hi-res compatible devices, technologies and music.

With this goal in mind, leaders of these major music businesses have made comments about the high resolution audio. The Chief Technology Officer of Universal Music Group had stated “Universal Music has been laser-focused on Hi-Res Audio, across all of our label groups. But without the involvement of our technology and distribution partners, all of this would be in vain. Today we’re pleased to acknowledge the support of a number of leading digital providers for this new streaming concept”.

Pandora’s Chief Technology Officer Chris Martin “”Pandora has the platform to make this big! While not for everyone, Hi-Res music streaming has the potential to engage millions of digital music fans who are seeking a more immersive, studio quality listening experience.”

Neil Portnow, president and CEO of The Recording Academy, has stated “Gone are the days where hi-res sound was reserved for those ‘behind the glass’, as we are seeing a greater appetite and demand for better quality recordings, specifically through streaming. The Recording Academy’s Producers and Engineers Wing is extremely excited about the possibilities that this new studio quality music tier affords to both our members and music fans alike.”