Adele, after bulwarking 25 from Spotify and other streaming avenues, now finds herself in full combat against ticket scalpers for next year’s tour.
As the top selling artist in the market (Adele broke *NSYNC’s single-week sales record from 2000), the British beaut is working with Songkick to prevent secondary ticket dealers from spoiling her 2016 grand tour.
Songkick is the largest concert discovery service in the world, serving over 10 million concert goers each month. Without Songkick, Adele’s fans would have lost out on $6.3 million in markup prices from secondary sources according to the New York Times.
While ticket prices have gone up by 400 percent over the past three decades, Songkick states that 50 percent of concert tickets go unsold. Why? Ticket scalpers; it’s estimated that the industry rings in around $8 billion year.
Songkick sells tickets through Adele.com, where it can track its customers. By doing so, the site has prevented over 50,000 unseemly sales for Adele’s tour alone. The London-based company handles roughly 40 percent of its artists’ tickets sales in Great Britain, but in North America, the percentage is much lower around 8 percent, which makes it tricky to monitor scalpers. For example, Stubhub — a secondary ticket avenue — is said to have listed Adele tickets up to $11,000.
With or without the shady marketers, Adele’s shows in Europe are completely sold out, starting in Belfast on Feb. 29 and ending in Belgium this June. She’ll make her way across the Atlantic by July with concert in St. Paul, MN. Songkick says concert sales now provide 80 percent of artists’ incomes — so hello, don’t scalp Adele’s tickets.
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