Will Butler of Arcade Fire released his debut solo album titled Policy back in March. Since its release, he has dropped three of the track’s music videos. The most recent music video is for track number 6, “What I Want.” The video features Will and Jennifer Morrison (House, Once Upon A Time) entering a club filled with disorderly underage kids who are wreaking havoc on the establishment. By the end of the video, Butler & Morrison act as the “boring parents” and transform the kids into upstanding citizens like themselves.
The video, directed by Brantley Gutierrez, came out at the perfect time with Halloween coming up. According to Pitchfork, Butler shared his thoughts on filming this video and said:
Filming this video felt like a rock and roll laser tag birthday party. The kids were amazing-upbeat and hilarious the whole shoot. Such civilized anarchists. And-to mix metaphors, I guess-Jennifer Morrison was a real Albus Dumbledore, wise and unflappable and insanely talented. She truly classed up the rest of us muggles.
In Arcade Fire news, the band has recently run out their contract with their label, so it is unclear what their next move will be at this point. According to their manager, Scott Rodger, the band might not be interested in signing with a new label. In an interview with Music Business Worldwide, Rodgers states:
They’re a huge touring act who sell around 1.6m – 2m albums each time. We’re out of our deal, they have no deal, plus most of their catalogue has reverted back to them. So they’ve got all the rights to their first mini-album, all the rights to ‘Funeral’ and ‘Neon Bible.’ ‘The Suburbs’ comes back in the summer of 2017 and the next year we get back ‘Reflektor.’
We can do a futures deal; we can go to any label and sign the whole catalogue plus futures now. The question is, why would we? I sat with the band the other week: they’re not bread-heads, they don’t care about [a big payday]. They have a couple of studios, so they don’t need studio time to make their next record. They’ll fund it themselves, which they’ve done for every album anyway. They just want to do what’s smart. We can do physical with a boutique company and do some really nice vinyl. We can partner with a tech company. We can sign up to a digital aggregator. There are a lot of options.
That being said, Arcade Fire fans will just have to wait and see what the band does next. In the meantime, they can indulge in Will Butler’s solo album, which has been equally as praised as Arcade Fire’s past album. Catch the music video for “What I Want” below.
Leave a Comment