Less Than 1 Percent of iTunes Users Allegedly Kept Their Apple Music Subscriptions

Photo via Consequence of Sound

Apple Music currently has only 6.5 million subscribers left, following the end of the free trial period from its initial June release, according to Consequence of Sound.

Apple Music services include streaming playlists, the Beats 1 radio station, and ‘Connect,’ which connects musicians with their fans.

The new service offered 800 million iTunes users three months of free access to its music streaming upon its start on June 30. Now, with the three-month period over, only 6.5 million subscribers remain.

Apple CEO Tim Cook revealed this startling number at Monday’s WSJD Live Conference, according to CNET.

If you do the math, you’ll figure out this means less than one percent of iTunes users are willing to pay for Apple Music.

In addition to the 6.5 million paying, there are also currently 8.5 million users still within the limits of their three months. At the WSJD Live Conference, Cook said:

I’m finding personally that I’m discovering a whole lot of music that I wasn’t listening to before. I think it’s fabulous, and to have over 15 million on [Apple Music], and 6.5 million in the paid category, I’m really happy about it.

However, though 6.5 million seems like a small amount for a music service, this places Apple Music in the number two spot for most popular streaming services, following Spotify’s 20 million.

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