Pitchfork announced today that the publication has been acquired by Condé Nast, the company that owns media outlets like Vanity Fair, Vogue, GQ, The New Yorker and Wired. Pitchfork said they were “honored to join [Condé Nast’s] family.”
The statement Pitchfork released details the online publication’s history, which began in February of 1996, and has since gained a significant readership, started two music festivals and developed video programming for the site. It stated that those achievements, now combined with Condeé Nast’s resources, will allow Pitchfork “greater opportunities to grow and flourish.” Additionally, the statement said:
Condé Nast believes, as we do, that Pitchfork has built an editorial voice that stands strongly alongside its others, and that the integrity of that voice— and our opinions— are fundamental to our identity. We’re incredibly fortunate to have found in Condé Nast a group of people who share every aspect of our focus. Their 100+ years of experience in building brands marked by editorial integrity makes them a natural fit for Pitchfork, and their belief in what we do, combined with their additional expertise, will allow us to extend our coverage across all platforms while remaining true to the ideals that have made Pitchfork the most trusted voice in music.
Thanks for reading; we’re excited to share what’s to come.
Frank Santarpia, Condé Nast’s chief digital officer who led the acquisition, told the New York Times that Pitchfork’s addition will help to bring “a very passionate audience of millennial males into [their] roster.”
Read Pitchfork’s full announcement here.
The Pitchfork Music Festival in Chicago, which began in 2006, took place this July and featured acts like Chance the Rapper, Future Islands, CHVRCHES, Run the Jewels, Mac DeMarco, Jamie xx, Vic Mensa and more. The festival was livestreamed, as well as the Pitchfork Music Festival in Paris, which had Thom Yorke, Beach House and Ratatat.
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