The Black Queen debuted their ‘80s-inspired music video for the synth-pop single “Ice To Never”. The video, reminiscent of Depeche Mode, was directed by Rob Sheridan and depicts producer Steven Alexander exploring downtown Los Angeles with a magical boom box.
Singer Greg Puciato revealed that the area was integrated into the video because a majority of the album was created in a deserted industrial zone near LA’s Skid Row, where the positive energy infused into the video’s scenes was “there in reality”. Puciato, who Rolling Stone praised as “one of the best frontmen in metal right now, if not the single best”, explains:
Our lives at the time were also each in this sort of insular but necessary ‘dark night of the soul’ type of rebuilding period, but this song in particular coming together carried a moment of uplift with it. Musically, lyrically, overall energy. The juxtaposition felt tangibly surreal.
He elaborates how the final shot of a kaleidoscopic ocean embodies the nostalgic concept by symbolizing the “ominous unknown, or the prize to which people blindly and unwaveringly aspire to”.
The LA-based “high art, electronic-meets-R&B trio” features Dillinger Escape Plan vocalist Greg Puciato alongside Josh Eustis and Steven Alexander, a former Dillinger, NIN and Kesha tech. The Black Queen unleashed the unique, melodic single, “The End Where We Start” earlier this year. The supergroup’s debut album, Fever Daydream, is launched in early 2016.
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