Chance The Rapper released the… musical? for his song “Sunday Candy” with his fellow group members of The Social Experiment, SoX for short.
The energy that comes from Chance The Rapper and his crew is ridiculously positive and a breath of fresh air. Chance took the song, “Sunday Candy” and sat down with his team of directors consisting of himself, Austin Vessely, and Ian Eastwood, and wondered just how they could create a visual that would be better than anyone’s wildest imagination. The result was a short film (well, musical), but the specifics of what subcategory the video falls under is highly irrelevant. This single shot video opens up the possibilities of what a rap music video can be, and on the flip side how rap can be incorporated in different disciplines. The video is so amazing that you should sit down with it and cherish it on your own without an opinion already in your head. A natural feel-good nature is let off from Chance’s mannerisms, dancing and overall eccentric style. Bop and Footwork dance styles are highlighted in the video, and this a definite allusion to the artist’s Chicago roots.The frantic lighting that is displayed during the chorus adds an affect to the song. Almost acting like visual percussion making it so that multiple senses can pick up on the feeling, and more so the message Chance and the SoX team is trying to get across. The song, “Sunday Candy” by itself in just an audio medium is incredibly produced. The instrumentation handled by SoX member Donnie Trumpet sets up the holy uplifting vibe that is felt throughout the performance of the song. The single-shot video does incorporate a “big finale” aspect that all musicals have. In this case it is done so by Chance his fellow SoX members, and the entire cast of the short film chanting parts of the chorus towards the end.
Chance is clearly in his own lane. He’s been a budding star for a minute, but the lack of an official album is holding him back from crossing the threshold of realizing the superstar potential that he has. Chance is embodying “theater-rap”, and this is not a bad thing at all. The theater aspect doesn’t come from the personality that Chance portrays, but from the full-bodied, life-affirming, “this is what I’ll tell my kids about” quality his music possess. This visual is not Chance’s first time acting. Chance The Rapper made his acting debut earlier this year with the Colin Tiley directed short film “Mr. Happy.” Chance, Donnie, and the rest of the SoX collective is heading towards the release of their highly -major emphasis on highly- anticipated album Surf which is due out sometime this year. The sooner the better. Until then enjoy the treasure that is “Sunday Candy.”
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