The songsmith announces another new track off the album Lazaretto. Find out what makes this new video stand out.
By now Jack White fans expect nothing less than genius innovation from him. He delivers in his new video for “Would You Fight For My Love.”
The video itself doesn’t seem all that innovative at first glance. A man and a woman sit in a bar as the people around them fade out and in without explanation. When you discover how the video was made, it is a feat of videography.
The entire video, from concept to script, wardrobe to actors, props to filming, was finished in 24 hours. The shoot itself took them six hours, but the actors and venue had only about 12 hours notice to put everything together.
You wouldn’t know it looking at the finished product. The new video is polished, with just a touch of bonkers. It’s Jack White distilled into a few film takes.
The video follows a woman with blunt black bangs pressing the glowing buttons of a jukebox. The bar is empty and eerily quiet. As the pounding drums come in, more people start to appear in the bar out of thin air. They dissolve just as quickly later in the video.
White sits at a bar alone wearing a suit and toying with a drink. There’s a mournful aspect to the video and the new song that director Robert Hales captures in fine detail. The video is literally quite blue.
The song travels through a few contrasting beats and melodies. When it begins, it feels thunderous and authoritative as a guitar bites into a beat-driven riff. Suddenly, the beats drop off and a woman’s voice sirens the melody. A record scratches, and the drums return, but with less of the flair they had at the start. It’s replaced with a subdued back beat under a melancholy piano piece. White’s voice sounds almost desperate as he sings “It’s not enough that I love you.”
Just when a melody starts to get repetitive, White smashes it to pieces with electronic pulses. The video mimics this transition with flashing lights and after-effects that make the bartender appear more robotic than human. The end of “Would You Fight For My Love” picks up where the thunderous starting drums left off as White screams out the words with ferocious passion. When it all comes to a stop, White is left alone in the empty bar with only the bartender to keep him company.
White recently performed an acoustic version of song from The White Stripes in France. He’s also released other songs within the past month from his various musical side projects.
The new video for “Would You Fight For My Love” can be found here:\
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