Independent Labels Criticize YouTube for Streaming Service Negotiations

YouTube will debute a new streaming service in a few months. YouTube has already created terms with Sony, Warner, and Universal (The big three major labels) but the Worldwide Independent Network (WIN) is criticizing the service.

WIN is an organization representing independent record labels around the world. Although the independent music market is expanding, according to WIN, YouTube is lowballing independent labels in the negotiations. As a result, since WIN does not want to agree to the terms, YouTube is threatening to pull their videos from the website.

In a statement WIN said, “the contracts currently on offer to independent labels from YouTube are on highly unfavourable, and non-negotiable terms, and undervalue existing rates in the marketplace from existing music streaming partners such as Spotify, Rdio, Deezer and others”.

WIN CEO, Alison Wenham echoed similar sentiments in a statement. She feels the agreement is simply unfair and would result in a severe punishment to those that WIN represents.

YouTube representatives spoke with The Guardian. In a response to the criticism they stated, “YouTube provides a global platform to artists to connect with fans and generate revenue for their music. We have successful deals in place with hundred of independent and major labels around the world, however we don’t comment on ongoing negotiations”

Negotiations should be officially settled in the coming months. For more information including the full statements made by all parties, click here.

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