With vinyl sales at their highest point since 1997, Universal Music Group mimics earlier undertakings by Ninja Tune and BeatDelete, offering in Kickstarter fashion rare limited edition records and special features to individuals willing to contribute to their subsidiary Uvinyl’s reissue campaign appropriately called “The Vinyl Project.”

Ultimately, The Vinyl Project’s success hinges on whether enough buyers pre-order copies. On the table currently are Sonic Youth’s Goo, Björk’s Biophillia, Pulp’s His N Hers, and Nirvana’s MTV Unplugged performance, as well as works by Def Leppard, The Jackson 5, and Elton John. Though the project is still in its early stages, users interested in more information can register via the Uvinyl website.