Dan Newman October 30th, 2011 - 3:32 PM
Spin has recently announced a decision to reduce print production in March 2012 by switching to bi-monthly issues. The magazine will decrease the number of issues published from 11 to 6, and will also see a cut in the rate base from 450,000 to 350,000. After 26 years as a monthly magazine, the publishers say this decision is a response to the ever-growing presence of the Internet as a primary source of news for it’s demographic
Alan Nichols, CEO of Spin Media, told Adweek earlier this month that publishing bi-monthly would be cost effective, but that the decision was more about responding to changing reader habits than cutting costs.
To combat the changing reader habits and appeal to advertisers in a competitive market, each issue of Spin is going to be longer as well as printed on higher-quality heavy paper stock, and will be feature-laden and themed. In 2012, Spin.com is undergoing a change as well, focusing on news, reviews and blogs.
Spin has also announced that they will be retooling their editorial staff by adding contributor Caryn Ganz as a new editor-in-chief for their online division, as well as making contributor Christopher R. Weingarten a senior editor, and promoting Pitchfork reviewer David Bevan to associate editor.
