In what’s being billed as a first, Bon Jovi will bundle a digital iTunes copy of the band’s upcoming album, Lost Highway, with the purchase of presale tickets for their upcoming stand to open the new Prudential Center in Newark, N.J., which begins October 25th.
The online presale program will be available exclusively to American Express cardholders beginning June 12th through June 14th, and to the general public from June 15th through June 22nd. Tickets without the digital album download will then be available for purchase by the general public beginning June 23rd.
Fans who purchase the Lost Highway Ticket Package will receive a code from Ticketmaster that enables them to download Lost Highway from iTunes beginning on its June 19th release. The ticket/album package will be priced at $9.99 higher — the price of the album on iTunes — than those later sold outside the package.
For those fans who have already pre-ordered Lost Highway from BonJovi.com or iTunes, Bon Jovi and Ticketmaster have arranged for iTunes to provide a unique passcode that will enable them to purchase a single presale ticket for $9.99 less without adding the digital album.
The Bon Jovi deal is the first-ever “all-in” presale that bundles a ticket and a digital album together as a single transaction sold via Ticketmaster.com.http://www.billboard.com/bbcom/news/article_display.jsp?vnu_content_id=1003596391
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