Cool Cool Universe
Not since “Another One Bites the Dust” has the “80’s clap” been more apparent and integral to the song catalogue of an artist, but IMA Robot’s latest release, Monument to the Masses, couldn’t have a more 80’s new wave sound than if it were actually recorded in 1982.Continuing in the fashion of their self-titled debut, IMA Robot has effectively built upon a delightfully irreverent amalgam of new wave, electronic punk and hip-hop. As with its boisterous predecessor, Monument to the Masses is driven by quirky beats and synths seemingly straight off a cheesy Brat Pack soundtrack. Adding to this aesthetic is singer Alex Ebert, who channels Danny Elfman’s Oingo Boingo days with his frenetic, screechy voice that lends the music its flamboyant trademark sound.
Opening song “Disconnect” is the best example of the album’s ability to blend the retro kitsch with a mod-electro sound. “Creeps Me Out,” Monument’s first single, and “The Beat” continue in this dance party fashion. “Cool Cool Universe” and “Stick it to the Man” break slightly from this mold with pessimistic lyrics mixed with 90’s bubblegum rap. Such is evident in the opening lines of “Cool Cool Universe” when Ebert raps, “Every time they bomb a baby I go insane / Breathe it off but don’t feel the pain/Start thinkin’ to start drinkin’/Numb yourself to kill the brain.” Finally, “Chip Off the Old Block” and “Lovers in Captivity” are valid attempts at slower, more soulful ballads without losing their bouncy 80’s pop zeal.
As with any IMA Robot endeavor, Monument to the Masses is quirky, eclectic and fun with an unparalleled ability to appeal to multiple genres.
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