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The recent agreement between Twitter and Pepsi has fused the revolution of social networking with the passion of music. Launched on May 7, “Live for Now Music” takes advantage of the excitement of spontaneity with 52 weeks of music promotions. Read on to learn more about this brilliant business deal.
“Live for Now Music” is a year long campaign dedicated to exposing people, particularly “tweeters,” to new music. Through the soda brand’s username, @Pepsi, as well as trends #LiveForNowMusic and #PepsiMusicNOW, followers will be the first to hear about upcoming “pop-up concerts,” free music downloads, and a music-oriented video series. Each episode will debut weekly and be focused on the most popular trend of the week. Twitter’s role is not to update any platforms, but be an important part in global marketing.
Shiv Singh, the global head of digital for PepsiCo beverages, says the campaign “further reinforces Pepsi’s position as being a curator, sponsor, creator, supporter, and participant in pop culture and music, specifically.” This deal with Twitter will allow that message to reach more people efficiently and at a quicker rate.